Great Globetrotter Travel Expo (Social Concept)

Campaign concept and social strategy aimed at sparking excitement and emotional connection, while incorporating an off-screen, tactile element into the creative process.

The concept centers on the idea that travel memories live on in fragments: flashes of color, light, texture, and feeling. Even when a moment passes, its emotional imprint stays with us.

Hand-painted color squares were created, cut apart, and rearranged, echoing the way travel memories are collected in pieces rather than as a single, fixed image.