Hi! I'm Kate...
A creative strategist who creates campaigns that drive engagement, attendance, and action.
After 20+ years in journalism, writing for millions of viewers daily, I know what makes people stop scrolling and pay attention. I've applied that expertise to digital content strategy, developing campaigns for cultural organizations, entertainment brands, and mission-driven companies.
What I do:
- Content Strategy: Research audiences, identify opportunities, develop content plans that align with business goals.
- Campaign Development: Create integrated campaigns across social media, email, web and paid channels.
- Social Media Strategy: Build engagement, grow audiences, drive conversions through strategic content
- Copywriting & Messaging: Write content that connects, from website copy to social posts to email campaigns.
- Performance Optimization: Use data and metrics to refine strategy and improve results.
Recent Results:
- Generated $65K+ in ticket sales through integrated digital campaigns
- Increased social media engagement 64% for a non-profit organization
- Grew charitable donations 89% year-over-year through strategic email campaigns
- Achieved viral moment with 3.4 likes, 1.6K shares on a single social post
What I'm looking for:
Opportunities in content strategy, digital/brand storytelling, campaign development, or copywriting at organizations that value substance over buzzwords. If that's you, let's talk!
Currently based between metro NYC, Albany, NY, and open to remote opportunities.