Kate M. Creative
Copy, Content & Strategy
Copy that connects, converts, and helps your business grow.
Copywriting
Websites, ads, newsletters, emails: good copywriting smacks your customer in the face and makes them take notice. Well, not literally. But it can increase conversions, build your brand, and effectively let your customer know how you — and only you — can best help them. The result: stronger customer relationships and higher sales.
Strategy
An ideal content strategy incorporates focused, consistent content that resonates with your audience and supports your business goals. Careful planning helps you use resources wisely to make a bigger impact, resulting in more engaged followers, stronger brand recognition, and sustainable growth over time.
Content
Content, including blog posts and articles, boost online visibility and engagement by giving your customers info that matters to them. It improves SEO, builds authority and trust, and fosters a deeper connection with your audience. This ultimately drives traffic and encourages customer loyalty.
Branding
A unique brand identity helps you connect emotionally with your audience and differentiate yourself in the marketplace. Higher recognition, trust, and loyalty make your products and services memorable, leading to higher customer retention and a competitive edge.
Hi! I'm Kate
I write marketing copy, articles and blog posts for lifestyle brands, B2B & B2C companies. I can help you:
- Reach more customers
- Connect authentically with your audience
- Show the world you know your stuff
How does bad copy hurt your business?
Bad copy makes you look unprofessional
Typos, unecessary apostrophes and grammatical errors will instantly turn off prospective customers. They’ll wonder what else might you drop the ball on.
Bad copy leaves money on the table
If your copy is bland and boring, you’ll lose your audience. Why should they click “buy” or “sign up” if they don’t see a good reason to?
Bad copy alienates your customers
Copy that focuses on you rather than your customer will lose their attention. It’s not about how great you are. It’s about how you can help them.
How can good copy help?
Good copy builds your brand
Good copy helps you connect with your audience. If you really know your customer and it shows in your copy, they will trust you.
Good copy sells your value
The old adage “show don’t tell” applies here. Good copy communicates not just how your product can solve a problem, but how your product can solve their problem.
Good copy drives action
Good copy compels people to take the next step, whether it’s to sign up for your newsletter or break out their credit card and book that dream vacation.
Kate is smart, reliable, quick, pays attention to detail (very important when your work is being broadcast to millions) … but most of all she is a great and creative writer. Plus, she’s fun to work with.
Services
SEO Content Writing
I write SEO-focused articles and blog posts that will build your audience and your credibility. Let your customers come to you.
Web Copy
I’ll take your website from meh to magnificent, with copy that turns “just looking” into “take my money!”
Brand Strategy
If you’re still figuring out who you are as a company and how to best tell your story, I can help. We’ll take a deep dive and figure out how to connect with your ideal customer.
Let’s crush your copy goals
As a business owner, you have a billion things to do. Let me take this one off your plate. Don’t spend time agonizing over the right word, whether to use “they’re” or “their,” or how to plan — let alone execute — a month’s worth of content.
I spent over 20 years in the news business, cranking out thousands of words during any given week. I know how to shape a narrative, highlight your strengths, minimize your weaknesses, and tell stories that matter to your audience.
How it works
1. Consultation & Info-gathering
When you get in touch, we will go over your pain points, goals, and any ideas you might already have in mind. (No worries if you don’t!) After we chat, I will get back to you with an emailed proposal that outlines a timeline and price.
2. First Draft
Once you agree and contracts are signed, I will get to work. The timeline depends on the scope of the project, but expect a 2- to 3-week turnaround.
3. Revisions
I want you to be happy, so I include up to two rounds of revisions in the original quote. Additional revisions are extra, depending on the scope of the project.
4. Final Product
I will deliver your meticulously researched, error-free, final copy by the agreed upon deadline. As a former TV news writer, missing a deadline is never an option. (Barring, of course, a death in my family, a grave illness, or act of God.)
What's included
Research
From SEO keywords to interviews with experts if needed, I will put on my newsgathering hat and get the required info to get your story out there.
Original, tailored copy
I do not use AI, EVER. Honestly, I’ve found AI to be generic at best and complete trash at worst. You are selling to real humans who have real dreams and desires. You owe them copy that speaks to them personally.
Peace of Mind
Your copy concerns: solved! Save time and save your aggravation for those meetings that should have been emails. Leave the heavy lifting to me.
Optional Add-ons*
- Photos: I will source, edit and prepare high-quality stock photos.
- Posting: I will enter your article into your WordPress site or whichever CMS platform you use.
- Social Media: I will design and repurpose the orignal piece for posting on Facebook, Instagram, or X.
(*Extra charges apply.)
Pricing
“How much will it cost?” Naturally, that’s an important question, if not the most important. I totally get it. The answer is, “it depends.”
When putting together a quote, I will take into consideration the length of the project, how soon you want it, how much research is needed, and any other factors that may be involved.
Projects start at .75 a word. (That’s just a jumping-off point, since I don’t price by the word.)
Ready to upgrade your copy?... Drop me a line!
Kate M. Creative © 2024
Kate M. Creative
Copy, content & strategy for B2B & B2C businesses.
I am based in Englewood, New Jersey, but I serve clients remotely from anywhere.
Drop me a line! [email protected]
551-501-6847